Dwell & Good becomes Berry Hill Home
Dwell & Good was a home brand that specialized in printed products such as wallpaper, vinyl rugs, and pillows. The brand was created to bring a variety of designs and products to homeowners who wanted to add color and interest to interior spaces. The division was later rebranded to Berry Hill Home. I was responsible for a variety of tasks in launching this e-commerce division.

Vinyl Rugs
A primary product for the brand, vinyl rugs were crafted from high-quality, easy-to-clean vinyl, making them waterproof, stain-resistant, and built to handle high-traffic areas in homes, offices, or commercial spaces. With a wide range of patterns, they offer the look of traditional rugs without the upkeep. Perfect for kitchens, hallways, kids' rooms, or anywhere life happens.
I created designs for the rugs and also sought out contract designers to add variety to our product line. We collaborated with several third party companies for product placement and digital marketing efforts, including video and photo shoots. Customers were most enthusiastic by these easy to clean designs.